It is common knowledge that a website is a variable of specific codes that configure to create the billions of pages on the internet. However, it seems as though when considering content management systems and generating rich SEO pages and other content, the importance of good code is mismanaged. Where certain titles and keywords are placed throughout content can make or break the success of an SEO generated campaign. Starting with your website, you have to place the right content in the right places so that your pages can be indexed easily.
Follow these tips to ensure that your content is search engine ready.
• I’m sure you’ve heard about the importance of title tags as every web page has its own specific one. This is a good place to insert your keywords and these tags should be able to be easily altered.
• You want to ensure that all the pages of your site host URL’s that are easily recognized by the human eye aka Search Engine Friendly. You should be able to alter them yourself.
• Meta keywords allow you to identify the keywords you use throughout the web page. Make sure you have competitive yet researched keywords available as otherwise they will get redundant.
• Every web page has a meta description tag that allows for the author to implement page descriptions that will show up in search engine results. This is another area that will is available for keyword placement.
• When using a content management system, you want it to be able to make site wide changes without fail. Doing so will allot for the CMS to interface with your web analytics software.
• Your CMS should also have the capability of automatically updating your site map and immediately informing Google of any new additions you make to the site. Doing this manually usually takes a professional designer and is therefore not recommended.
• You want your HTML to content ratio to lean heavier on content than HTML. A CMS can accomplish this through the usage of a clean website design.
• You also want your CMS to delete older versions of the pages in your website. Otherwise cached pages that are not up to date will be indexed or cause confusion.
The purpose of content management systems is to make the web site owners life simpler. They are to properly arrange content, use automated systems and consistently provide updated content without constant work from the author. Owning a website can be daunting when you want to be creative and stand apart from your competition. A good CMS will aid your SEO campaigns and ensure that your SEO generated web content is easily readable by the search engines. After all, who wants a website that can’t be indexed?
