Web Development Rochester | SEO Rochester

Be Part of the Winning Team!

admin — Mon, 26 Jul 2010 02:26:49 +0000

It’s all about being part of the best Web Design Team in the business!
We’ve been talking about webSURGE’s team approach to web design and how important that can be to you and to your business. Our webSURGE team is built from highly qualified and experienced people in several areas of expertise that we pull together to work with you to build the best possible web presence for your e-commerce presence and your e-commerce business. Our primary goal is to make you the premier online source for your products and service.
As mentioned, our team is built from experts in many fields: Web design, web building, test and layout design, graphic design, search engine optimization, and YOU! Yes, we look on you as one of our top experts in your particular field of endeavor. And, if you think about it, if we didn’t include you in our team of experts, there is just no way that we could make you a success. You will be part of our design process every step along the way – from concept through delivery and beyond!
How do we pull it all together? You may be beginning to understand that webSURGE is not your average development company. While we design websites, we also specialize in providing electronic solutions to streamline your company’s sales, marketing, ordering, fulfillment, shipping, and customer support processes.
How? By reviewing your current processes and analyzing your competition. What does this mean for you? It means you have a leg up on the competition. Our analysis will highlight your company’s strengths and weaknesses in comparison to your competition. This may mean restructuring your current website to make it more competitive or automating and streamlining your current processes. This results not only in significant savings to you in both time and money but opens the doors to streamlining additional processes.
webSURGE brings value to your company and is your answer to everything that pertains to your online presence. The internet is an ever changing environment and you need a company that is firmly planted in this world of technological medium. We stay on top of the current trends and are constantly researching and implementing new developments to help our clients stay one step ahead of the rest. We are associated with some of the top developers who are not only diverse in their skills but are leading the way in this ever evolving world called the internet.
Can you see how very important your input will be to your own success? Is it no wonder that, in order to be successful, we absolutely need to have you as an important and active member of our team? It is by combining your input and expertise with our own that, together, we will knock the socks off your competition. Become a member of the webSURGE team now!

What would you do to be on the winning Super Bowl Team?

admin — Mon, 19 Jul 2010 14:33:34 +0000

Last January the Indianapolis Colts and the New Orleans Saints butted heads in Miami in Super Bowl XLIV. Both teams were participating for one reason and one reason only. Both of those teams had earned the right to compete! The coaches, the players, and even the support staff had pulled together to create a winning season that outshone all the other teams in both the AFC and NFC. Their secret? TEAMWORK! From day one, each person in each team worked together to develop and improve their skills as individuals and their skills as a team until they rose to the top. Each team member, from the third string center to the star quarterback, from the water boy to the coaches to the owner, pulled together as one cohesive unit to earn the right to be numbered among the best of the best.
Teamwork! Doesn’t matter whether you are a professional football team or a professional Web Design Team. The key to success is the same! You assemble a group of highly skilled and dedicated individuals and, over time, work on developing those skills and dedication into a tightly woven and cohesive unit. In the final analysis, each member of that team becomes an integral contributor to the total success of the team, each one stars in their own right.
That’s the way it is at webSURGE. What we are not is a group of individuals, but a web design team, working together to build you the best web presence available! How do we do that? Who are we? Why does it work so well … for you?
We are professionals from the bottom up. Each member of our team brings years of experience in our specialized fields to the team, from programming to graphic design, from creative web writing to conceptual web flow experts. Our combined experience, our team, works toward a common goal, which is to make your web presence – your e-commerce impact – the best available. AND, this is very important…, as your web design team, we bring one more valuable asset to you that you just won’t find anywhere else. As a team, we constantly monitor and work to improve the web presence of your site. For example, we will use the social networking platforms on a weekly basis to guarantee that your potential clients will find your e-commerce business appearing at or near the top of their web search. And, when these clients enter your site, they will find that the design and navigation is the most conducive to holding their attention and attracting them to dig deeper into your site…into your offerings. Isn’t that what you really want? Grab customers and hold them? Land their business? Without webSURGE, you just won’t see the same positive results. With webSURGE, you’ll be counted among the MVPs of your e-commerce trade. For one reason and one reason only…you will be a member of the webSURGE team! You will work as part of our team and we will work with you to assure your dreams and goals for your e-commerce business are fulfilled.
In our next blog, we’ll introduce you to our team members and describe in more detail how, at webSURGE, it all comes together in a team atmosphere for you!

Use The Team Approach to Win the Game!

admin — Mon, 12 Jul 2010 13:40:30 +0000

At webSURGE, we use a team approach in the developing of your internet e-commerce business. Our team approach provides several advantages to your internet e-commerce presence and branding. For example, our highly skilled and experienced team will analyze your current web presence. From that review, we will develop and deliver a strategy incorporating prioritized deliverables and itemized costs. We believe your existing Marketing and IT departments are a crucial aspect to our success, so we encourage you to utilize their working knowledge to scale our team to fit intricately into your projects. Our ongoing relationship with your organization and your e-commerce business includes regular interaction with your internal departments, including reporting on success rate regarding site activity and conversions. We constantly trim and adjust our process to meet and improve the trending your e-commerce site is experiencing.
Having said that, we want to tell you about a local company that we know of. They started out with a web developer that pretty much gave them everything they asked for and more. When he, the web developer, tried to talk to them about increasing their online presence in the social networking world, like Facebook and Twitter, this company dug in its heels because it didn’t warm up to the idea. Apparently, sometime later, they must have talked to someone else about the importance of social networking. They hired that person to take care of their social networking and, were now spending more money by having two web developers doing the job of one. Not only that, as the web developers were separate entities, they were not working together for the client or his e-commerce business.
Taking it a step further, this company decided that instead of using a web copy writer to create and add content to his website, he’d use his sales manager who obviously knew everything about his products and so forth. The problem was that the pages he created were verbose and took up every inch of white space. He had no idea how to write for a web site nor did he understand what is needed for e-commerce. As a result, they were unappealing and uninteresting to anyone who happened to go to that web page for information. In the end, his sales numbers did not increase. At all! Of course, it was the fault of the two web developers who both had tried to advise him against the paths he had chosen. And, in the end, he had to hire someone else to redo the mess and get his company internet presence back on track. Yes, in the end, like so many of us, he tried to do it his way and ended up spending more money than he would have if he’d done it right in the first place.
When you go to create or update your web presence for your e-commerce efforts, we hope you will think seriously about finding a web development specialist that can provide you with all the expertise you need to make it successful the first time. Look for a web development team with skills in designing and maintaining a site, with vast graphic design and copy writing experience that will give you what you need. Of course, we hope you’ll pick webSURGE, but, if you don’t, please be aware of all the issues involved in designing and maintaining…and growing your company e-commerce business.

Your Visual Brand Must be Memorable and On Target!

admin — Mon, 05 Jul 2010 17:30:44 +0000

When someone looks at your website, what is it that makes it stand out in those precious four seconds you have to grab and hold them? That homepage needs to be a visual image of who you are, what you do, and a communication to your audience that tells them why they need to dig deeper into your site. If you haven’t held them for four seconds, you’ve lost them!

The common perception is that your website is your strongest marketing tool. That is only true if your Visual Brand says all and tells all about your business. If your Visual Brand was created prior to your website, there’s a good chance you need to take a strong and unbiased look at that brand to see if it attracts or repels! Remember that old adage (which is even more true today), “You have only one chance to make a good (or bad) impression.” If your Visual Brand is not professional, memorable, and right on target, you could be doing more harm than good. Remember, too, that your home town logo and brand name is good for your home town, but, with the internet, you are reaching a completely different audience, an audience that doesn’t know you by name, reputation, or location.

In the past few blogs, we’ve discussed why it is important to use a web design specialist for your website. We, at webSURGE, take that several steps further. We provide you with top notch quality in our team approach to meeting and exceeding your needs. You will have an expert Graphic Design Engineer to help you design or redesign your company logo and home page – your online Visual Brand – that will speak to your audience. We’ll provide you with a Senior Level Web/Technical Writer who will help you post the best written and best displayed web pages, articles, and blogs. Your web design specialist will work with you and build a site that grabs and holds your potential clients’ attention and that will make their navigation through the site seamless for them. And all this is included in your price quote!

Not many website design folks can provide you with the top notch team approach and service as can we. And now, we challenge you to expect and accept nothing but quality creative work that makes your stakeholders proud, motivates your employees, and excites your market. Accept nothing less than the best in a website that works for you and that will, through continual monitor and upgrade, bring the business you deserve though your website portal and into your bank. webSURGE is the answer…and you should call us if you are now ready with the question!

There’s money beneath the sand of your website!

admin — Mon, 28 Jun 2010 14:57:13 +0000

You might run a wonderful advertising campaign; develop viral marketing tools and attractive affiliate programs. But unless your Website is rich in content, the traffic spikes that result from your efforts will only be transient. Content that is useful, valuable, informative, educational or just plain entertaining can attract and retain an audience better than anything else. You need website development experience to make that happen.

You need laser focus in your website development. The content in your website needs to contain just the important information to attract and hold your prospective client. But, and this is important, that information needs to be presented in such a manner that the client finds what he needs without being overwhelmed with superfluous information that might send him running to another site. Remember that to the prospective client, time is money – money he cannot afford to waste! That kind of laser focus only comes through website development experience!

Your website needs to be content rich. Before you even start loading up your website, you need to study and learn the needs and traits of your clients and your competition. You need to become an expert in knowing what your audience wants. When you do, it becomes easy to be the best in serving their needs. This is exactly what an experienced website developer can and will do for you.

You need to refresh your website frequently. There’s nothing deadlier than an untended website! Regularly updating or modifying your Website’s content gives you an edge over the competition. People will keep returning to your site if they notice something new to see, learn from or enjoy each time. Otherwise, your audience will begin to look elsewhere for new information. You need someone with professional website development experience and skills to keep on top of it.

Your content needs to educate, entertain, or inform. There’s a world of information out there on the web. Some of it is actually good information. Much of it is not! A website designer with great website development skills and experience will cut through the information cheese and help you provide the content that will provide your potential information with the truth, the whole truth, and nothing but the truth! Perhaps it’s time to put your money where your need really is. Have a professional design your website built around your service and your clients’ needs.

Your e-business can’t function any better than your website design!

admin — Mon, 21 Jun 2010 14:11:40 +0000

Remember that old song, “Love and Marriage…go together like a horse and carriage”? No? How about cheese and crackers or beer and peanuts? Chips and Dip? Some things just work better together in pairs. The same is true for Website design and SEO! You can have the best Website in the world and sit there wondering at the low number of hits you get from that Website. Conversely, you may have a Website you and your friend created with one of those out-of-the-box software packages and get hundreds of hits a day but generate little or no business from them. Your website design and SEO, when coupled together, are probably the single most important things you can have to promote and grow your e-commerce business.
A competent and functional website design for your business can make or break your business. Most often, the look and feel of your website are what gives potential customers the first impression of your overall business. If your website homepage doesn’t illicit a wow factor at first glance, the probability of your potential customer wanting to dig further for more information drops exponentially. If there’s just too much information for them to absorb in the first minute or so of their initial visit, they’re going to go looking for another site that is ‘easier’ on their eyes and minds. The same holds true for the functionality of your ‘navigation system’. If your website design is poor or difficult to navigate, those potential customers are going to get bored or worse – frustrated – and move on to a site that appeals to them more. In the highly competitive e-commerce world, you have, at most, a minute to grab a customer’s attention and perhaps another minute or two to hold it long enough to get your message across, provoke his interest, and provide him with a solution to his query. Website design – a competent and professional website design may be compared to the difference between a two line ad in the local Pennysaver and a full page color spread in a national magazine. One is free. The other is expensive. But, if you want to build your business, which website design is going to work for you?
OK, so now you’ve decided to go to a professional and talk about getting a website design that will work for you and your business, one that will provide that wow factor and lead potential customers to dig deeper into your information pages…one that will be more likely to have them place that all important first order! While you’re there taking with the professional website designer, be sure to bring up the topic of attracting potential clients to choose your website as one of the first places they’ll go in search of a solution to their problems. If he doesn’t mention SEO, or search engine optimization, you may be talking to the wrong designer. It’s essential that the design of your website contains the ‘right stuff’ to attract those search engines out there and convince them to post your site at or near the top of the list. This is what SEO will do for you. Your website designer will continually adjust the contents of your website to get and keep you on the top of the search engine list. It’s not going to help to have the great website if no one goes there. With the proper combination of website design and SEO, you can be assured that your business will get the maximum exposure to potential clients possible.
Just one more reason that you need to talk with a competent professional website designer who understands the importance of SEO to your site and to your business.

Do It Right Or Don’t Do It At All!

admin — Mon, 14 Jun 2010 13:39:05 +0000

Almost from the beginning of the internet, people like you have tried to find a way to do their own website design to save a little money. Even the software publishers have hopped on the bandwagon by creating do it yourself web publishing software that is so easy to use they even have those ‘books for Dummies’ for almost every one of those packages. Unfortunately, none of those cute programs give you the information you need to successfully design and maintain a truly functional and productive website.

Let’s talk about what the real, and often forgotten, requirements are for a productive website. A good website’s primary function is to bridge the gap between you and your customers, current or potential. To do this, the design of the website has to be designed around two main aspects, appearance and functionality, both equally important. But, these two critical aspects must be balanced against each other. This is the fundamental job and responsibility of whomever you choose to do your website design.

The appearance of the website is undoubtedly one of the prime factors of a website design. The word design itself entails the very purpose of a website design where the designers are required to create an attractive website. The visuals and aesthetics of a website must be striking enough to appeal to a visitor and explore the website further. To be very frank, if the design of your website looks totally unprofessional and/or is difficult to navigate, your potential customers are going to quickly log off and go find a site that is much more attractive and appealing…and easy to use.

But what’s the use of a visually rich website that confuses the visitor and doesn’t serve the purpose of information sharing? The website’s content should be accessible for the user by using well defined information architecture. If the visitor finds that the content or the navigation is the slightest bit confusing, it won’t take him more then 5 seconds to close the website or open a new one.

Bottom line: A competent website designer has the knowledge and experience to design a website that will attract potential customers for you, will help them navigate to the information they require, and will help you create that information in a manner that will be professional, will grab and hold their attention and help you increase sales. Think about it for just a second – the website designer’s income depends on satisfying the needs and requirements of people just like you and if the website he designs doesn’t function the way it should, he isn’t going to stay in business very long. But, if it does, every penny you’ve invested in website design will bring you dollars in return. Look at the websites of successful companies. Decide what it is you want yours to do. Then pick up the phone and call a professional to help you design it! You won’t be sorry.

LET’S SEE WHAT’S S0 SPECIAL ABOUT A SEARCH ENGINE OPTIMIZATION CONSULTANT

admin — Mon, 07 Jun 2010 02:20:42 +0000

Let’s start with what it is a search engine optimization consultant does, especially as related to your business web site. His main function is applying his knowledge to your website design and content so that when a potential client goes to Google and types in certain key words, your site pops up in the top three to five results that come back to him. When you consider that there may be hundreds-of-thousand sites that offer some of all of the products and services you offer, having your site pop up at or near the top of the list can and will be a huge benefit to your business.

A search engine optimization consultant works with you to understand your target audience and how the products and services you provide relate to that audience – your potential customers. From there, your SEO consultant will work with you to design and build a content based site that will attract Google and the other search engines to not only find your site but move it to the top of the pile. Your search engine optimization consultant considers how search engines work and what people seem to be searching for. From there, he will edit the contents of your site to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Now, the tricky part is that the search engines will change their algorithms from time to time and anyone other than a professional search engine optimization consultant who is not staying on top of what search engines are doing will miss the change and your listing, that had been appearing at or near the top of the pile may now not even be listed. Has this ever happened to you? Perhaps it’s time you contacted one of the Websurge team members to assure that you have the best and most professional search engine optimization consultant for your business’ web site.

Deciding to hire a search engine optimization consultant is a big decision that can potentially improve your site and save time, but to avoid risking damage to your site and reputation, make sure to research the potential advantages and to contact a competent, proven search engine optimization consultant. Call Websurge for a free consultation and evaluation of your e-business.

PAY PER CLICK SERVICE

admin — Mon, 31 May 2010 10:50:01 +0000

Pay per click services are an indispensable part of your online advertising. The great thing about pay per click service is that you only really pay when a potential client clicks on your ad. What pay per click service does for you is get you more exposure to clients that are really interested in what you offer and pay for click service does it more cheaply than traditional advertisements where you pay in advance to post an ad. With pay in advance advertising, you pay a set fee based upon a WAG of how many people will see the page on which your ad resides, not on how many will actually be interested enough to read it. With pay per click service, you will only pay for those potential clients who are interested in your advertised service or product interested enough to read more.

Think about it! Which way of advertising is going to bring you more bang for your buck? With conventional advertising, i.e., placing an ad and hoping someone is interested enough to read it, you pay a large sum in advance. That’s kind of like paying roulette. You put your money down with the hopes of having that client marble sink into one hole out of 48. The odds of that happening are somewhere south of slim! But, when you use pay per click service, your odds are greatly improved! It’s almost like that marble rolling around the roulette table is steel and your advertising number is magnetic. With pay per click service, only the clients who are interested in what you have to offer will be playing. And, with pay per click service, your number is going to attract their ball! Yes, you pay a little more per interested client with pay per click service. But, ONLY the really potential clients are going to read your ad.

Hence, with pay per click service, your ad is not only read, it is read by clients who really have an interest in your product or service. With conventional advertising, your odds are, at best, 50/50. Maybe the reader will spend his money with you; Maybe he won’t. With pay per click service, your odds are always on the high side of that 50/50. If the client wasn’t interested in spending his money, he wouldn’t have clicked on your ad. And, with pay per click service, once you have his interest, you have his money. Instead of throwing all your money on one number hoping his ball falls into your number, your client has selected your number the moment he rolls the ball! You used pay per click service to make an offering for your product or service, and, with pay per click service, the potential client becomes a client. Everybody wins at this roulette wheel, especially your company!

With webSURGE, we’ll take pay per click service one step further! With webSURGE, we use out knowledge to play and beat the technology game. With pay per click service, we’ll not only get your ad out there, we’ll make sure that your ad will come out on or near the top of web listings where your potential clients will see your pay per click ad – where your potential clients will read your pay per click ad before they see or read anyone else’s! Up go your sales. Up go your profits! Pay per click service with webSURGE will make you the leader of the advertising pack!

Get Higher Search Engine Page Rankings and Increase Your Business Quickly

admin — Mon, 24 May 2010 19:21:55 +0000

Did you know that millions of people visit FaceBook, MySpace, Twitter and other social networking sites every day? The numbers of account users are growing and using these sites is one of the best ways to advertise and you can do it for FREE! Well, the idea I am suggesting won’t necessarily be free to your business, but the advertising will be.

What am I suggesting? I am suggesting you put your business on one of these highly trafficked websites and start with a bang with the best marketing plan available. What is the best marketing plan? Give something away!

There is no easier way to gain more customers, more traffic to your site, and take your business website from being just any other site to becoming viral, and you can do this in a short amount of time. Everybody wants something for nothing, it’s a proven fact whether a study has been done on it or not. Would you turn down something free if you wanted it, could use it, or knew someone else that wanted it or could use it? Of course not, typically people will accept something for free even if they can’t use it. This is, in a nutshell, is what you can do that will help increase business.

Let’s say you are in the restaurant business and you want to bring more people to your restaurant. The quickest way is to offer a free meal or gift card to your company. You aren’t going to be giving this prize to everyone, you can even just give it to ONE person. Make it interesting, exciting, and fun for the members of your page. Here is one simple idea to make sure more traffic is brought to your social networking site, to your website, and to your place of business. Offer the “free gift” by making it a contest. For example, let’s say you are using FaceBook. Make the promotion a contest. Have members join your FaceBook page and have them enter to win by posting a picture of themselves on your page. Step 2 involves the person to post a link to your FaceBook page on their wall and have them encourage their friends to join your page and VOTE for them by leaving a comment under their picture or clicking “Like” for their picture. Whichever photo receives the most “likes” or “comments” wins the promotion that week. This will Increase the number of people on your FaceBook page because people have to join your page to vote for their friends and they in turn will want to win something as well. This kind of free word of mouth can’t be passed up!

The people who have joined your FaceBook will now see all of your posts in their news-feed, this means they will be made aware of any promotions you are offering, deals, news, etc.The more friends you have on your page the more popular your page will be and thus make your website rank higher in search engine results. The item you give away will be well worth all of the new traffic your site is going to receive.

Let’s say you aren’t in the food business but are in some other business that sells services, whether it be computer services or electrical services. You can apply basically the same principles, give away a gift certificate, a discount, or a free job. For this, you should consider how much this is going to actually cost YOU. Let’s say the free service has a value of $200 dollars, make sure the promotion is a good investment and is going to actually bring you in more customers. If you have a business or website that you just want to draw traffic to but not give away an expensive product, give away a $10-25 gift to somewhere else, maybe from a business friend of yours’ company.

You are gaining more people to your social networking site quickly and efficiently and will gain untold amounts of free advertising for your site or business with each “wall post” you make, remember, each post you make is going to show up in each “friends” news-feed. Not every wall post has to be about your business, you can put jokes, anecdotes, etc in the news-feed as well. Make the posts interesting, throw in promotions as often as you can and make those promotions work for YOU.

Before long your social networking account will have tons of “friends”, your site will have new traffic and more of it, the better the prize the more viral you will become, and an increase in sales is right around the corner for you. Try it out, I promise you are going to be happy that you did!