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Search Engine Optimization

Search Engine Optimization – get top ranking in Google and other major search engines

When it comes to marketing your business online, there are many questions you may have. Two of the most common questions may be:

1. With so many ways to market online these days, how do I maximize my budget by spending the right amount on the right campaign?

2. With millions of users on the Internet every day, how do I get the ones to come to my site that matter the most, and not spend my marketing budget on traffic that won’t convert to new business?

webSURGE provides the perfect range of online marketing services that are designed to get more money and more customers to your business. We know how important visitors are to your website. We know that a pretty website is just a pretty website – to make money from it, you need traffic. And not any kind of traffic, TARGETED TRAFFIC!

So how does a website usually get traffic anyway? Great question! Below is a chart to illustrate just that. You can see that on average 20% of the traffic that gets to your website is direct, meaning that a user simply types the web address directly in their browser (www.yoursite.com) or originate from others linking to your site, and about 80% comes from search engines!

why_SEO_chart_web2

SEO In a Nutshell

Pros:

  • Usually is by far the best return on investment compared to any online or offline marketing campaign.
  • You don’t pay for each visitor and top positions for competitive keywords could bring in tens of thousands of people to your website, regularly.
  • Many more people search organic listings than paid advertisements (80% organic vs. 20% sponsored)
  • High rankings on Google lend credibility to your website/business. If you rank higher than your competitors on Google, users can tend to think that you must have a superior product/service, as people intuitively trust Google.

Cons:

  • Takes time, about 2-3 months, to see tangible results. Over-optimization could get your site blacklisted by the search engines.
  • Not all websites are search engine friendly, meaning they may not have the characteristics which enable SEO techniques to work effectively.

Search Engine Optimization… explained

Because we value our clients’ confidentiality, we cannot directly disclose who they are and what their campaign strategy is.

Okay, so you’re convinced we’re good at what we do.

So now you’re wondering, how does it all work? How does webSURGE create an SEO strategy for my website? We have put together an illustration so you get a better idea of how our process works.

how_SEO_chart

Call us now for a free SEO analysis of your website, and to find out how we can get your site to the top of major search engines!