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How It Works
mailSURGE is
a collaborative e-mail marketing program
which utilizes your e-mail contacts and the
contacts of 3-4 other companies to enhance
the amount of impressions your ad receives.
The contacts are invisible to everyone so
there is no way for another company to use
them. Here are the steps involved in our
process:
 Step
1 - Join
Contact us to
join our e-mail marketing program by filling
out the form
here or by calling us at (866) 529-8081.
During this process, you will select a
service level you wish to start with, and
you will be given assistance with uploading
your email contacts to us.
Step
2 - Develop a Message
We will work
with you to develop a message to be used in
our email campaigns. The message can include
an image and a short paragraph of text
containing information that entices the
recipient to click on your message.
Discounts, drawings and free offers are
helpful for this area.
Step
3 - Develop Landing Page
We will work
with you to develop an expanded message for
your landing page. This is an area within our
website that the recipient of the message is
taken to when they click on your link within
the e-mail message. This area allows us to have
more space to describe your offering, as
well as to give the recipient your contact
info so they can contact you directly.
Step
4 - Send Your Contacts a Welcome Message
We will send all
of your contacts a customized welcome
message which will describe our program, and
give them the opportunity to immediately
opt-out of receiving additional messages. If
they opt-out, their contact information will
automatically and immediately be removed
from our system, and they will no longer
receive messages from us.
Step
5 - Send Combined Contacts
We will group
your company with three other geographically
targeted companies in an e-mail
message, and send it to the contacts
included in your list, as well as the
contacts from the three other companies we
group you with. Each message period, we will
alternate companies in your
message group, so the message is constantly
going out to new contacts. It is our goal to
group you with companies who offer
complimentary, never competitive services to
yours.
Step
6 - Receive contacts from new potential
customers!
The recipients
of the messages will click on a company or
companies represented within the message.
You will receive reports indicating how
often you receive clicks on your contact
information including your telephone number,
e-mail address and website address.
Reporting
The exposure you
receive to potential customers is equal to
the service level you have chosen to
participate in with us. All clicks
to your website and contact information are
monitored and reported to you each month. We
can also customize this reporting to
accommodate all of your lead your tracking
needs. If you have multiple links to
different products on your website, we can
help you track which products receive the
most interest.
See
example:
mailSURGE
Report for the month of October,
2008
Client:
ABC Company, Inc.
Current Plan:
mailSURGE Level II
Total
Mailings: 2
Total
Recipients: 15,760
Total
Opened Messages: 7,531
Total
Click-throughs to Informational
Site:
1,897
Total
Click-throughs to Customer Telephone: 79
Total
Click-throughs to Customer E-mail:
24
Total
Click-throughs to Customer Website:
395
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